We built GoldVara to give you published pricing, clear offers, and total control when your ready to sell gold online
Not everything has value—but these items sure do. If it’s made of gold, silver, or luxury craftsmanship, we’re buying.
You can always upload a photo — we’ll let you know quickly.
No Guesswork, Just Real Numbers
We publish our payout rates — No hidden formulas, no “up to” tricks. The more gold you send, the higher the percentage we pay.
Your payout increases with your total gold value.
You don’t need to know weights or karats. Just upload a photo or request a kit — we’ll help you figure it out and let you know which tier you qualify for.
No bonus tricks. No deadlines.
Just honest payouts.
We update our pricing daily to reflect the market
and we back it with a Price Match Guarantee.
| Company | Payout Published | Payout Range | Detailed Receipt |
|---|---|---|---|
| GoldVara | Yes - View Payouts | 75% to 93% | Yes |
| Express Gold Cash | No | Up to 90%* | No |
| SellYourGold.com | No | Up to 90%* | No |
| CashforGoldUSA.com | No | Unknown | No |
| Local Jewelry Store | No | 40–60% | Yes |
When others say “Up to 90%” that means your first offer will be low, and they hope you won’t push back.
It’s Fast, Safe, and 100% in Your Hands Selling your gold doesn’t need to be a mystery. Here’s how it works
Choose a free Gold Kit by mail or get an instant label via email.
Everything is fully insured and trackable. No logos. No hints about what’s inside.
We show you exactly what we received and how we valued it. Accept and get paid fast—or decline and we return your items, no questions asked.
Meet our founder – Steven Madar.
Since 2007 he has built two 5 Star rated Jewelry buying companies in Global Gold & Silver and TruVal.
“After personally helping thousands of people sell their valuables in New York City, I witnessed first hand how consumers were taken advantage of by buyers who never published their prices and forced sellers to negotiate for a fair deal. That’s why I created GoldVara.”
GoldVara is the first buyer that publish it’s payout prices and puts you in total control with a modern and transparent online selling process.
Most buyers treat each customer as a separate negotiation. Their goal is simple: maximize profit, which means offering as little as possible unless you push back. If you don’t ask the right questions or negotiate hard, you lose—sometimes hundreds or even thousands of dollars.
That’s why most gold buyers:
Hide their payout rates
Don’t provide itemized breakdowns
And rely on pressure tactics or vague language
At GoldVara, we do the opposite. We:
Publish our payout rates, tiers and process so you know what to expect
Give clear, itemized offers
Treat everyone fairly, without pressure or games
We’ve paid out millions across our prior businesses by being honest and transparent—because that’s how it should be.
Because appraisal values aren’t meant for resale—they’re meant for insurance claims and retail replacement. Simply put, those inflated numbers don’t reflect what you’ll actually get when selling.
While most gold jewelry sells strictly for metal value, brand-name luxury pieces (think Cartier or Tiffany) do have higher resale value, based on secondhand market demand.
At GoldVara, we skip the inflated appraisal game entirely. You get straightforward pricing based on today’s real gold prices or accurate secondhand market values for luxury brands—no fantasy numbers, just real cash in your pocket.
The #1 thing you need to know? Exactly how much they’re going to pay you.
Too many gold buyers keep their pricing formulas locked away—like it’s a state secret. If you don’t know the purity of your gold, the weight, or today’s market price, you’re flying blind and vulnerable to lowball offers. Don’t fall into that trap.
Before mailing anything, demand clear, upfront prices. You deserve to know how your payout is calculated—down to the gram and karat. At GoldVara, our math isn’t magic: we publish real payout rates daily, with clear breakdowns of every single item. No secrets, no surprises, just straight numbers.
You don’t need to time your sale or jump through hoops for bonuses.
At GoldVara, you always get our best price. It’s simple, fair, and transparent, just the way it should be.
Let’s get your gold safely on its way
Let’s get you a personalized estimate.
Let’s get you a personalized estimate.
